At Cross Creek Medical, your privacy is important to us. This privacy policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.cross-creek-medical.com (the “Site”). By using this Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect both personal and non-personal information when you interact with our Site. The types of information we collect include:

a. Personal Information

Personal information refers to any information that can be used to identify you as an individual. This may include:

  • Contact Information: Name, email address, phone number, mailing address.

  • Medical Information: Information related to your health, treatment, and appointments (when provided through forms or patient portals).

b. Non-Personal Information

Non-personal information refers to data that does not identify you individually. This may include:

  • Cookies and Tracking Technologies: We may use cookies, web beacons, and other tracking technologies to gather information about your use of the Site, including pages viewed, the links clicked, your IP address, and browser type.

  • Usage Data: We may collect aggregated data related to the pages you visit, the time spent on those pages, and other browsing activities.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services: To schedule appointments, process payments, and provide the services requested by you.

  • To Improve User Experience: To analyze usage trends, personalize content, and enhance the functionality of the Site.

  • To Communicate with You: To send you information about your appointments, our services, and other relevant updates or promotional content (with your consent).

  • To Comply with Legal Obligations: To fulfill any legal or regulatory requirements, including health-related laws (such as HIPAA in the United States).

3. How We Protect Your Information

We take your privacy seriously and implement a variety of security measures to maintain the safety of your personal information. These measures include:

  • Encryption: We use encryption to protect sensitive data, such as credit card numbers, during transmission.

  • Access Controls: Only authorized personnel have access to your personal information.

  • Secure Storage: Your personal and medical information is stored in secure systems to prevent unauthorized access.

Despite these measures, no data transmission or storage system can be guaranteed 100% secure, and we cannot ensure the security of information sent over the internet.

4. How We Share Your Information

We do not sell, rent, or share your personal information with third parties for marketing purposes. However, we may share your information in the following circumstances:

  • With Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business and providing services (e.g., payment processors, medical service providers, email marketing services).

  • With Legal Authorities: If required by law or in response to a subpoena or court order, we may disclose your personal information to law enforcement or other governmental authorities.

  • In the Event of a Merger or Acquisition: If we undergo a merger, acquisition, or sale of assets, your personal information may be transferred to the new owner.

5. Cookies and Tracking Technologies

Cookies are small text files placed on your device that allow us to recognize your preferences and improve your browsing experience. You can control the use of cookies through your browser settings. However, if you choose to disable cookies, some features of the Site may not function properly.

We may use third-party analytics services (such as Google Analytics) to help us understand how users engage with our Site. These services may use cookies to collect information about your interaction with the Site.

6. Your Rights and Choices

You have certain rights regarding your personal information, including:

  • Access and Correction: You can request access to the personal information we hold about you and request corrections if any information is inaccurate or incomplete.

  • Data Deletion: You may request that we delete your personal information, subject to any legal or contractual obligations.

  • Opt-Out of Marketing Communications: If you no longer wish to receive marketing emails from us, you can unsubscribe by clicking the “unsubscribe” link at the bottom of any promotional email or by contacting us directly.

To exercise any of these rights, please contact us using the information provided below.

7. Third-Party Websites

Our Site may contain links to third-party websites. These third-party sites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our Site is not intended for use by individuals under the age of 18. We do not knowingly collect or solicit personal information from children. If we learn that we have collected personal information from a child under 18, we will delete that information as quickly as possible.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make significant changes, we will post the updated Privacy Policy on this page with a revised effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Cross Creek Medical
Email: support@cross-creek.medical.com
Website: www.cross-creek-medical.com